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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

Get the Cold Hard Facts – The Best Web Design Software Revealed

Question – What is the best web design software?

Answer – The one that makes you the most money!

The myriad of differing web design software products available, means that internet entrepreneurs can often be left in the dark when it comes to choice. Not everybody has the luxury of a web designer, or development team to hold their hand, to make these important decisions for them. I am going to try to explain the facts with this web design software comparison.

There are two routes you can take – Free, or Expensive

The Free Route – If you are looking for free web design software, you should really be using WordPress. The number one reason being that Google loves WordPress! And you want your site ranked on Google page one don’t you?

WordPress is the most user friendly platform for website design. It is fully customisable meaning it can be moulded into virtually any web page design.

Originally built and designed with bloggers in mind, internet marketers have seized upon its functionality and ease of use, to build a money making machine that tops the search engines every time. The unique use of ‘plug ins’ that can be woven into the basic web page make it look and feel like the design of an internet giant – little does the user know its free!

There are two versions of WordPress. Hosted for you, and self hosted.

Here you need to make a choice. If you choose for WordPress to host the site, this option is completely free – forever. However you need to weigh up the pros versus cons. Firstly you will have a domain with ‘WordPress’ in the title, therefore not fully branded to yourself,and bear in mind, as it is hosted by someone other than yourself you do not have full control and WordPress basically own your content.

The best, most amazing option is to use WordPress but host it yourself. This means you will have to buy a domain name (very cheap) and buy hosting for the domain – some good offers around at the moment. I currently use hostgator which is around $6 per month. (Not bad for owning your own business). Using this method you now own your own domain and content, and you can update it, change the graphics, the theme, the header add video, make a blog or a sales page, all within the free control panel provided.

The WordPress platform is definitely the best web design software available.

Why is it the best?

Here are the cold hard facts –

  • Free
  • Fully customisable
  • Easy to use (if you can cut and paste, and drag and drop – your in!)
  • Google loves it – SEO friendly
  • Easy to monetize
  • You have complete control of your business
  • It is the best blogging platform
  • There are tons of free training tutorials available
  • I use it

The Expensive Route – Get your website designer, marketer, graphics team, SEO experts and business development team to tell you all about this, if you can afford it! Then you will know the ideal best web design software.

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It is imperative that to obtain traffic to your website you must have the best web designs. A small business web site design which has a low web design cost and is effective should be your target.

Visitors to your website do not want to see loads of technical or sales jargon trying to offer fantastic deals when buying their particular product.

One should always bear in mind that a website should cater for the needs of the visitor rather than bombarding the visitor with a host of products to buy.

Thought should be given to the type of visitor you hope to attract to your website and the information which they are seeking. A happy visitor who has confidence in your website will most likely make a purchase from it in due course.

A sales oriented web site will put people off. They will not return.

A cool web design providing your visitors with the right type of information is essential.

What should your website contain?

Always say who you are, preferably with a little history.

A photo is an another item that helps.

The website should clearly state what is its purpose. An audio or a video presentation is even better.

Always bear in mind that it is the visitor who is most important; therefore think what the visitor is looking for.

Always give clear and concise answers to what you believe will be the topics they want information on.

Point out the advantages of your website without over selling.

Itemise the salient features of your website and what special benefits it has to offer.

Remember no hard selling; just itemise the special features of your website and you will have a happy visitor who will use your website to hopefully make a purchase.

If you are recommending a product it is best to purchase the product first, so that your recommendation is based on fact.

Highlight the main advantages of the product, but also mention any slight drawbacks. Visitors like a genuine review.

The web site graphic design should be clear and uncluttered. The web design cost should also be realistic.

Too many banners and links tend to be very off putting.

A good headline with all important data should be placed in a position to catch the visitor’s eye.

A trial offer, either free or at a very low cost can be beneficial. It is also imperative that once a purchase has been made that the customer is given a 100% guarantee for a full refund if the product does not come up to expectations.

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