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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

Quality Attributes of the Best Web Design Firms

Due to increasing internet marketing, the demands of web design firms are increasing considerably. As a result there are plenty of companies available to choose from and all promise to offer efficient service. However, not all companies can stand to their promises. There are certain quality attributes of best web design firms that make them complete and worth dealing with.

Highly Qualified Experts

A good design company will offer the client with great service at affordable price. It will offer all e-commerce web development services in professional way with best website designer, SEO services, internet marketing consultant and professional web developers. Other services include content creation, creative web design, web hosting and other things that are needed to complete a website with affordable website design cost.

Quality for the Value

A good web design firm should know how to balance between quality and price. Many companies ask for high price and end up giving simple and amateur website. A best web developing company will follow certain principles to make an original site. Pricing is set depending on what you expect from the sites. Website can be extremely simple with few graphics and which can be cheaper. However, there are certain website that is in great demand, which contain forums, flash graphics, data bases, and shopping cart.

Ability to Meet the Deadlines

It is necessary for any web developing company to meet the deadlines no matter how long the project is. Time and money are the two factors that company should never take lightly. The client’s investment is the biggest asset for their good profile. To satisfy them by fulfilling their development project in the given time is the company’s primary goal. The company should make sure that project end up with smooth operation. it is the responsibility of the designer to sent their weekly project reports to the clients, this will give an idea about the work process of the company.

Good Portfolios

A company must know that clients will get convinced to hire them only after looking at their portfolios and contacting some references. Hence, such companies should have a variety of portfolios and projects that can impress the clients. It would be an advantage for the company to show the clients the site they can visit and surf through different sites. the samples and portfolios should be organized enough so that the client can know that the company has the experience of delivering what they need

The Company should be Certified

A web design company is considered as the best only if it is an ISO 9001-2008 certified company. The company should be extended with its series in web development, web design and other internet marketing sources. The company should offer creative, quality and quick website design solutions to the clients. The clients should enjoy all the services at affordable price. Web design firm should keep in mind that website is the online reputation for the client’s business

Once you find the necessary quality attributes of the best web design firm, you can be sure to hire it. Remember; when it comes of hiring a web company, you should keep in mind the above factors. If you are not sure about which line to go for, internet marketing consultant can be helpful.

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Everyone would like to produce income through their personal business or web-based projects but many make the fatal error of overpaying for poor web design and placing too much trust in unworthy contractors who produce snotty work and often leave a business crippled from the start.

To be able to find the best web design company one must locate a company that understands how to use the functional and presentational side of the websites to help generate income. Of course, the functionality of the page is necessary as well, but many overlook how design of the presented website can help persuade individuals to pay for services of buy products. The best web design company will understand that a website that looks poorly thrown together, has missing links and buttons, or looks out of date can turn people off from using the site. People are not trusting of sites that look as if they were thrown together in haste. More than 25% of people who come across links to products that do not work will not buy any product from that site. The good web design company will understand how important having a good looking and functioning site is.

Creating a quality flow and promoting a website that is easy on the eyes can help bolster the continual and returned traffic to a site. People are pleased by aesthetic things and often will return to sites that are capable putting them at ease. This often requires a site that possesses easy navigation, without any confusing circular links or tab jumps while doing simple searches. It also requires a site that has a strong color scheme and easy-to-read text. The best web design company will know the best way to promote such qualities in a site and can often produce multiple options for you to choose. The very nice web design company will have templates and concept ideas laid out for you in advance and will often be able to give you advice if necessary. It is not their job to know what is best for your company page, but it is their job to know how to realize your goals, so listening to their advice can be very helpful at times.

Following these simple concepts can lead to you have a quality website that generates good income. A web design company should also compose of quality web designers to whom you put on the path to completing a quality project.

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